When the Hooves Guy began referring to junior, Haley Klein, as “sweetheart”, she was a little offended by the misogynistic undertone. But, as she returned day after day for her Peach Vibe Celsius and Elfbar, the way he asked, “How are you doin’, sweetheart?” just started to sound… right.

“It’s just different coming from him,” she thinks, “I should ask him when his birthday is so I can get him a present.” She didn’t question his intentions at all when he posted security footage of two girls being unknowingly recorded, “It’s not creepy, he just doesn’t know how Instagram works. It’s cute uncle-core.” 
On Wednesday afternoon, Haley walked in and was met with the usual, “How you doin’, sweetheart?” “I’m so good, how are–” But, before she could get the sentence out, another girl, Addie Kirkland, walked in and was immediately greeted by Hooves guy, “Sweetheart. How’s it going, today?” 

“She’s not sweetheart. I’m sweetheart! I’M SWEETHEART!” Haley screeched before crumpling to the ground into fetal position. Not knowing how else to react, the Hooves guy snapped a photo and posted it on Instagram, complete with bad graphic design, text overlay, and watermark: “Crazy female freakout @hoovesliquor”.